Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis : the example of the National Arts Festival, South Africa
Year of publication: |
2009
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Authors: | Willis, Kenneth G. ; Snowball, J. D. |
Published in: |
Journal of cultural economics. - Dordrecht [u.a.] : Springer, ISSN 0885-2545, ZDB-ID 860836-2. - Vol. 33.2009, 3, p. 167-183
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Subject: | Südafrika | South Africa | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Theater | Theatre | Kunst | Arts | Großveranstaltung | Big event |
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