Investigating consumers' purchase resistance behavior to AI-based content recommendations on short-video platforms : a study of greedy and biased recommendations
Khoi Minh Nguyen, Ngan Thanh Nguyen, Nhu Thi Quynh Ngo, Ngoc Thi Hong Tran and Hien Thi Thu Nguyen
Year of publication: |
2024
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Authors: | Khoi Minh Nguyen ; Ngan Thanh Nguyen ; Nhu Thi Quynh Ngo ; Ngoc Thi Hong Tran ; Hien Thi Thu Nguyen |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 23.2024, 3, p. 284-327
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Subject: | AI | biased recommendations | greedy recommendations | purchase resistance behavior | short video platforms | SSO model | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Digitale Plattform | Digital platform | Systematischer Fehler | Bias | Online-Handel | Online retailing |
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