Investigating green marketing orientation practices among green small and medium enterprises
Jegatheesan Rajadurai, Abdul Rahman Zahari, Elinda Esa, Vathana Bathmanathan, Nur Afiqah Mohammad Ishak
| Year of publication: |
2021
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|---|---|
| Authors: | Jegatheesan Rajadurai ; Abdul Rahman Zahari ; Elinda Esa ; Bathmanathan, Vathana ; Mohammad Ishak, Nur Afiqah |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 1, p. 407-417
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| Subject: | Green Marketing Orientation | Customer Satisfaction | Green Small and Medium Enterprises | Building and Energy Sectors | KMU | SME | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction | Öko-Produkt | Sustainable product |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2021.vol8.no1.407 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012692351