Investigating Interactive Effects in the Theory of Planned Behavior in a Service-Provider Switching Context
Year of publication: |
2002
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Authors: | Bansal, Harvir S. ; Taylor, Shirley F. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 19.2002, 5, p. 407-426
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