Investigating market orientation and positioning in star-rated hotels in Ghana
Robert Ebo Hinson, Ibn Kailan Abdul-Hamid and Ellis L.C. Osabutey
| Year of publication: |
2017
|
|---|---|
| Authors: | Hinson, Robert ; Abdul-Hamid, Ibn Kailan ; Osabutey, Ellis L.C. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 10, p. 2629-2646
|
| Subject: | Positioning | Ghana | Market orientation | Hotel performance | Star-rated hotels | Unternehmenserfolg | Firm performance | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-02-2016-0075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011777128