Investigating nexus between corporate re-branding and stock market performance : a study of Indian service sector
Year of publication: |
2024
|
---|---|
Authors: | Kaul, Pushpanjali ; Arora, Sangeeta |
Published in: |
Managerial finance. - Bingley : Emerald, ISSN 1758-7743, ZDB-ID 2047612-7. - Vol. 50.2024, 6, p. 1153-1173
|
Subject: | Abnormal return | Event study | Market reaction | Name change | Rebranding | Service sector | Shareholder wealth | Signaling mechanism | Dienstleistungssektor | Service industry | Börsenkurs | Share price | Indien | India | Kapitaleinkommen | Capital income | Ankündigungseffekt | Announcement effect | Aktienmarkt | Stock market | Ereignisstudie |
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