Managing key accounts in the readymade garments industry : to what extent Bangladeshi companies perform
Year of publication: |
November 2018
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Authors: | Ahmmed, Kawsar ; Nor Azila Mohd Noor |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 5.2018, 4, p. 57-65
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Subject: | Key Account Management Performance | Business-to-Business | Relationship Marketing | Garments Industry | Bangladesh | Bangladesch | Key-Account-Management | Key account management | Bekleidungsindustrie | Clothing industry | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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