Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions
Year of publication: |
2020
|
---|---|
Authors: | Saprikis, Vaggelis ; Avlogiaris, Giorgos ; Katarachia, Androniki ; Altini, Agapi |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2020, 4, p. 195-207
|
Subject: | Augmented Reality | Behavioral Adoption | Shopping Mall | UTAUT | Reward | Enjoyment | Mobile Services | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Virtuelle Realität | Virtual reality | Griechenland | Greece |
-
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka, (2019)
-
Reuse intention of augmented reality apps : recreational consciousness as moderator
Behzad Foroughi, (2024)
-
Khashan, Mohamed A., (2023)
- More ...
-
Modeling users' acceptance of mobile social commerce : the case of ‘Instagram checkout’
Saprikis, Vaggelis, (2023)
-
A business acceleration program supporting cross-border enterprises: A comparative study
Giourka, Paraskevi, (2021)
-
The role of Green Public Procurements in energy transition: The case of Western Macedonia
Kilintzis, Pavlos, (2023)
- More ...