Investigating social marketing sponsorships: Terminology, stakeholders, and objectives
| Year of publication: |
2010
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|---|---|
| Authors: | Ganesh, Gopala ; Paswan, Audhesh K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 2, p. 133-140
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