Investigating status demotion in hierarchical loyalty programs
Year of publication: |
2017
|
---|---|
Authors: | Ramaseshan, B. ; Ouschan, Robyn |
Published in: |
Journal of Services Marketing. - Emerald Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 31.2017, 6, p. 650-661
|
Publisher: |
Emerald Publishing Limited |
Subject: | Customer loyalty | Social identity theory | Social comparison theory | Customer status demotion | Equity theory | Hierarchical loyalty programs |
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