Investigating the advertising-sales relationship in the Lydia Pinkham data : a bootstrap approach
Year of publication: |
2005
|
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Authors: | Kim, Jae H. |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 37.2005, 3, p. 347-354
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Subject: | Werbung | Advertising | Absatz | Sales | Kausalanalyse | Causality analysis | Bootstrap-Verfahren | Bootstrap approach |
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