Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid
Year of publication: |
2021
|
---|---|
Authors: | Basu, Shubhabrata ; Munjal, Surender ; Malik, Ashish ; Vrontis, Demetris |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 30.2021, 5, p. 1-14
|
Subject: | Bottom-of-the-pyramid | Causal configurations | Fuzzy set qualitative comparative analysis | Social and commercial enterprises | Transaction cost |
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