Investigating the effect of arousal on brand memory in advergames
Year of publication: |
2011
|
---|---|
Authors: | Hernandez, Monica D. ; Minor, Michael S. |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 14.2011, 2, p. 207-217
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Memory | Electrocardiography | Qualitative methods | Advertising |
-
The effects of positive and negative ad‐evoked associations on brand attitude
Praxmarer, Sandra, (2009)
-
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T., (2024)
-
Consumer recall of brand versus product banner ads
Van Steenburg, Eric, (2012)
- More ...
-
Hernandez, Monica D., (2008)
-
Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D., (2010)
-
Wang, Yong Jian, (2010)
- More ...