Benchmarking in service marketing : a longitudinal analysis of the customer
Year of publication: |
2009
|
---|---|
Authors: | Koller, Monika ; Salzberger, Thomas |
Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 16.2009, 3, p. 401-414
|
Subject: | Benchmarking | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Längsschnittanalyse | Longitudinal analysis |
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