Investigating the impact of Facebook advertising features on consumer behaviour
Year of publication: |
2023
|
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Authors: | Vo Thi Huong Giang ; Duy Binh Luong ; Le Khoa Huan ; Thi Minh Tuyen Huynh |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 3, p. 17-25
|
Subject: | purchase intention | informativeness | performance expectancy | perceived relevance | interactivity | Facebook | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2023.3-03 [DOI] hdl:11159/631423 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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