Investigating the impact of food tourism vlogger entrepreneurs' language characteristics on audiences' attitude and behaviours
Wei Hutchinson and Elmira Djafarova, Shaofeng Liu and Mahmoud Abdelrahman
| Year of publication: |
2024
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|---|---|
| Authors: | Hutchinson, Wei ; Djafarova, Elmira ; Liu, Shaofeng ; Abdelrahman, Mahmoud |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 30.2024, 2/3, p. 735-772
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| Subject: | Language cues | Mental imagery | Vlogger entrepreneurs | Entrepreneurship | Entrepreneurship approach | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Unternehmer | Entrepreneurs | Tourismus | Tourism | Lebensmittel | Food |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-02-2023-0222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014489144