Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Year of publication: |
2021
|
---|---|
Authors: | Mosca, Fabrizio ; Kitchen, Philip J. ; Chiaudano, Valentina |
Published in: |
Developing successful global strategies for marketing luxury brands. - Hershey, PA : IGI Global, ISBN 978-1-7998-5882-9. - 2021, p. 81-100
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Mobile Marketing | Mobile marketing |
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