Investigating the implications of business and culture on the behaviour of customers of international firms
Year of publication: |
2011
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Authors: | Gupta, Suraksha ; Navare, Jyoti ; Melewar, T.C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 1, p. 65-78
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