Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
Year of publication: |
2008
|
---|---|
Authors: | Karray, Salma ; Martín-Herrán, Guiomar |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 6.2008, 1
|
Publisher: |
De Gruyter |
Subject: | advertising | pricing | channels | national brands | private labels |
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