Investigating the Role of Word of Mouth on Consumer Based Brand Equity Creation in Iran’s Cell-Phone Market
Year of publication: |
2012
|
---|---|
Authors: | REZVANI, Mehran ; HOSEINI, Seyed Hamid Khodadad ; SAMADZADEH, Mohammad Mehdi |
Published in: |
Journal of Knowledge Management, Economics and Information Technology. - ScientificPapers.org. - Vol. 2.2012, 1, p. 3-3
|
Publisher: |
ScientificPapers.org |
Subject: | Costumer-based brand equity | Word of mouth | Mobile market | Structural equation model |
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