Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Year of publication: |
2011
|
---|---|
Authors: | Chung, Jaihak |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 64.2011, 11, p. 1183-1189
|
Publisher: |
Elsevier |
Subject: | Buzz diffusion | New product diffusion | Online WOM | Cross-country dynamics | Hierarchical Bass model |
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