Naming strategies as a tool for communication : application to movie titles
Year of publication: |
2019
|
---|---|
Authors: | Chung, Jaihak ; Eoh, Jiyeon |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 8, p. 1139-1152
|
Subject: | expression strategy | information choice strategy | movie title | Naming strategy | Filmwirtschaft | Film industry | Strategisches Management | Strategic management |
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