Investigating transitive influences on WOM : from the product network perspective
Year of publication: |
March 2017
|
---|---|
Authors: | Chen, Kun ; Luo, Peng ; Wang, Huaiqing |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 17.2017, 1, p. 149-167
|
Subject: | Network analysis | Sentiment analysis | Consumer reviews | Word-of-mouth | Virales Marketing | Viral marketing | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Netzwerk | Network |
-
Word-of-Mouth Networks and Adoption Cascades
Mak, Vincent, (2010)
-
How to motivate digital natives to write online reviews
Smith, Katherine Taken, (2023)
-
An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun, (2017)
- More ...
-
The dynamic predictive power of company comparative networks for stock sector performance
Chen, Kun, (2016)
-
An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun, (2017)
-
A process model on P2P lending
Wang, Huaiqing, (2015)
- More ...