An influence framework on product word-of-mouth (WoM) measurement
Kun Chen, Peng Luo, Huaiqing Wang
| Year of publication: |
March 2017
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|---|---|
| Authors: | Chen, Kun ; Luo, Peng ; Wang, Huaiqing |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 54.2017, 2, p. 228-240
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| Subject: | Social influence | Product network | Sentiment analysis | Word of mouth | Product sales | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Messung | Measurement | Produktivität | Productivity | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.06.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653517