Investigating webrooming behavior : a case of Indian luxury consumers
Year of publication: |
2023
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Authors: | Shankar, Amit ; Jain, Sheetal |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 2, p. 241-261
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Subject: | Attitude | Luxury consumption | Technology acceptance model | Theory of reasoned action | Webrooming intention | Indien | India | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes |
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