Investigating Word of Mouth as Advertising Tool for Mobile devices in South Africa
Year of publication: |
2014
|
---|---|
Authors: | Scheers, Louise van ; Prinsloo, Carly |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 11, p. 332-354
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | IMC strategy for mobile devices in South Africa | Integrated Marketing Communication (IMC) | Word-of-mouth (WOM) | Word-of-mouth marketing (WOMM) | Consumer decision-making process |
-
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars, (2014)
-
Vernuccio, Maria, (2015)
-
The development of integrated marketing communications at the British General Post Office, 1931-39
Heller, Michael, (2016)
- More ...
-
Scheers, Louise Van, (2014)
-
How do SME owners management information in the Tshwane area, South Africa
Scheers, Louise van, (2014)
-
Scheers, Louise van, (2016)
- More ...