Investigation and measurement of effective factors of information technology solutions on customer relationship management with fuzzy logic approach
Year of publication: |
2017
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Authors: | Shokouhyar, Sajjad ; Ataafarin, Benafsheh ; Tavassoli, Esmaeil |
Published in: |
International journal of intelligent enterprise : IJIE. - Olney, Bucks : Inderscience Publ., ISSN 1745-3232, ZDB-ID 2422756-0. - Vol. 4.2017, 3, p. 243-260
|
Subject: | information technology | customer relationship management | fuzzy analytical hierarchy process | FAHP | banking services | Fuzzy-Set-Theorie | Fuzzy sets | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | AHP-Verfahren | AHP approach |
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