Investigation of agency agreement formation : new opportunities for marketing relationship development in service industries
Year of publication: |
2010
|
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Authors: | Hemphill, Elizabeth |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 1/2, p. 149-169
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Subject: | Dienstleistungssektor | Service industry | Prinzipal-Agent-Theorie | Agency theory | B-to-B-Marketing | Business-to-business marketing |
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