Investigation of factors influencing loyalty – The role of involvement, perceived risk and knowledge
Year of publication: |
2012
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Authors: | Gyulavári, Tamás ; Dörnyei, Krisztina |
Subject: | Marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Language: | English |
Notes: | Gyulavári, Tamás and Dörnyei, Krisztina (2012) Investigation of factors influencing loyalty – The role of involvement, perceived risk and knowledge. In: 11th International Marketing Trends Conference, 19-21 January 2012, Venice, Italy. |
Source: | BASE |
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