Reading before buying - exploring consumer attitudes toward informative function of packaging
Year of publication: |
2012
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Authors: | Dörnyei, Krisztina ; Gyulavári, Tamás |
Subject: | Marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Language: | English |
Notes: | Dörnyei, Krisztina and Gyulavári, Tamás (2012) Reading before buying - exploring consumer attitudes toward informative function of packaging. In: 11th International Marketing Trends Conference, 19-21 January 2012, Venice, Italy. |
Source: | BASE |
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