Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Year of publication: |
2022
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Authors: | Hazari, Sunil |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 17.2022, 1/2, p. 20-47
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Subject: | Facebook | fake news | market segmentation | political marketing | multigenerational differences | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Marktsegmentierung | Market segmentation |
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