Investing in customer loyalty : the moderating role of relational characteristics
Year of publication: |
2015
|
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Authors: | Balaji, M. S. |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 9.2015, 1, p. 17-40
|
Subject: | Customer loyalty | Relationship investment | Satisfaction | Relationship age | Relationship density | Relationship dependence | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-013-0213-y [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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