Investing the Self : The Effect of Nonconscious Goals on Investor Psychological Ownership and Word-of-Mouth Intentions
Year of publication: |
2016
|
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Authors: | Kirk, Colleen Patricia |
Other Persons: | McSherry, Bernard (contributor) ; Swain, Scott D. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Anlageverhalten | Behavioural finance |
Extent: | 1 Online-Ressource (31 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 20, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2719333 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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