Schadenfreude as a consumption-related emotion : feeling happiness about the downfall of another's product
Year of publication: |
2009
|
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Authors: | Sundie, Jill M. ; Ward, James C. ; Beal, Daniel J. ; Chin, Wynne W. ; Geiger-Oneto, Stephanie |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 356-373
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Emotion | Neid | Envy | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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