Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
| Year of publication: |
2001
|
|---|---|
| Authors: | Wulf, Kristof De ; Odekerken-Schröder, Gaby ; Iacobucci, Dawn |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 65.2001, 4, p. 33-50
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