Involvement of "ostensible customers" in really new innovation : failure of a start-up
Year of publication: |
January/March 2017
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Authors: | Scaringella, Laurent |
Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 43.2017, p. 1-18
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Subject: | Really new innovation | Customer | Failure | Knowledge | New product development | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | Unternehmensgründung | Business start-up | Innovationsmanagement | Innovation management |
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