Involvement, satisfaction, and brand loyalty in a small business services setting
Year of publication: |
2007
|
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Authors: | Russell-Bennett, Rebekah ; McColl-Kennedy, Janet R. ; Coote, Leonard V. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 12, p. 1253-1260
|
Subject: | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | KMU | SME | Operations Research | Operations research |
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