IPA on the 4Ps of marketing mix for developing marine leisure tourism in South Korea
Da-hye Jang, Woo Jeong Cho
| Year of publication: |
2018
|
|---|---|
| Authors: | Jang, Da-hye ; Cho, Woo Jeong |
| Published in: |
Global business and finance review. - Seoul : People & Global Business Association, ISSN 2384-1648, ZDB-ID 2839730-7. - Vol. 23.2018, 3, p. 27-37
|
| Subject: | Marine tourism | Marine leisure | Marine leisure tourism | Marketing mix (4Ps) | Importance-Performance Analysis (IPA) | Tourismus | Tourism | Marketingmanagement | Marketing management | Südkorea | South Korea | Freizeit | Leisure | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Meeresnutzung | Ocean use |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17549/gbfr.2018.23.3.27 [DOI] hdl:10419/224407 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012005079