IPA on the 4Ps of marketing mix for developing marine leisure tourism in South Korea
| Year of publication: |
2018
|
|---|---|
| Authors: | Jang, Da-hye ; Cho, Woo Jeong |
| Published in: |
Global Business & Finance Review (GBFR). - Seoul : People & Global Business Association (P&GBA), ISSN 2384-1648. - Vol. 23.2018, 3, p. 27-37
|
| Publisher: |
Seoul : People & Global Business Association (P&GBA) |
| Subject: | Marine tourism | Marine leisure | Marine leisure tourism | Marketing mix (4Ps) | Importance-Performance Analysis (IPA) |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.17549/gbfr.2018.23.3.27 [DOI] 1665871245 [GVK] hdl:10419/224407 [Handle] |
| Source: |
Persistent link: https://www.econbiz.de/10012286663