Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Catherine Janssen, Valérie Swaen, Shuili Du
| Year of publication: |
2022
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|---|---|
| Authors: | Janssen, Catherine ; Swaen, Valérie ; Du, Shuili |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 435-447
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| Subject: | Green advertising | CSR communication | Claim specifity | Brand competence | Brand warmth | Manipulative intent | Werbung | Advertising | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459858