Is academe cheapened by branding universities and programs?
Larry Hubbell
| Year of publication: |
2019
|
|---|---|
| Authors: | Hubbell, Larry |
| Published in: |
Ethical branding and marketing : cases and lessons. - New York, NY : Routledge, ISBN 978-1-138-33727-5. - 2019, p. 80-91
|
| Subject: | Hochschule | Higher education institution | Unternehmenskultur | Corporate culture | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033769