Is advertising a signal of product quality? : Evidence from the compact disc player market, 1983 - 1992
Ignatius Horstmann; Glenn MacDonald
| Year of publication: |
2003
|
|---|---|
| Authors: | Horstmann, Ignatius J. ; MacDonald, Glenn M. |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 21.2003, 3, p. 317-345
|
| Subject: | Werbung | Advertising | Produktqualität | Product quality | Signalling | Preismanagement | Pricing strategy | Audioprodukt | Home audio product | USA | United States | 1983-1992 |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001742122