Is advertising a signal of product quality? Evidence from the compact disc player market, 1983-1992
| Year of publication: |
2003
|
|---|---|
| Authors: | Horstmann, Ignatius ; MacDonald, Glenn |
| Published in: |
International Journal of Industrial Organization. - Elsevier, ISSN 0167-7187. - Vol. 21.2003, 3, p. 317-345
|
| Publisher: |
Elsevier |