Is bigger better? Customer base expansion through word-of-mouth reputation
Rafael Rob, Arthur Fishman
| Year of publication: |
2005
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|---|---|
| Authors: | Rob, Rafael ; Fishman, Arthur |
| Published in: |
Journal of political economy. - Chicago, Ill. : Univ. Press, ISSN 0022-3808, ZDB-ID 3026-0. - Vol. 113.2005, 5, p. 1146-1162
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| Subject: | Firmenimage | Corporate reputation | Produktqualität | Product quality | Investitionsentscheidung | Investment decision | Betriebsgröße | Firm size | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003279973