Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Year of publication: |
2021
|
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Authors: | Kibret, Abiot Tsegaye ; Shukla, Amit |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 5, p. 353-371
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Subject: | CETSCALE | Consumer ethnocentrism | consumers' attitude | country of origin effect | developing countries | dimensionality | Ethiopia | Indien | India | Konsumentenverhalten | Consumer behaviour | Äthiopien | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Afrika | Africa | Nationalkultur | National culture |
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