Is consumer self-confidence a stable phenomenon? : the effect of mood on self-confidence dimensions
Year of publication: |
2011
|
---|---|
Authors: | Hellén, Katarina ; Sääksjärvi, Maria |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 10.2011, 3, p. 223-243
|
Subject: | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
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