Is cross-category brand loyalty determined by risk aversion?
Year of publication: |
2009
|
---|---|
Authors: | Silberhorn, Nadja ; Hildebrandt, Lutz |
Publisher: |
Berlin : SFB 649, Economic Risk |
Subject: | Markenpolitik | Kundentreue | Risikoaversion |
Extent: | 44 S. |
---|---|
Series: | Discussion paper / Humboldt-Universität zu Berlin, SFB 649 Economic Risk. - Berlin : Humboldt-Univ., SFB 649, ISSN 1860-5656. - Vol. 2009,061 |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Marketing |
Source: |
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