Is current way of promoting sustainability, sustainable?
Year of publication: |
2019
|
---|---|
Authors: | ShabbirHusain, R. V. ; Varshney, Sanjeev |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 1, p. 84-113
|
Subject: | green ad skepticism | green message credibility | Greenwashing | perceived organizational effectiveness | perceived value | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Umweltmanagement | Environmental management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Glaubwürdigkeit | Credibility |
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