Is customer-centric sustainability an element of marketing strategy? : evidence from Indian firms
Year of publication: |
2019
|
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Authors: | Mishra, Prashant ; Sarkar, Runa |
Published in: |
Business strategies for sustainability. - London : Routledge; Taylor & Francis Group, ISBN 978-1-138-31134-3. - 2019, p. 116-130
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Subject: | Beziehungsmarketing | Relationship marketing | Nachhaltigkeit | Sustainability | Indien | India |
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