Is customer satisfaction an issue of gender? : the market research dilemma, empirical findings, and implications
Year of publication: |
2010
|
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Authors: | Siems, Florian |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 10.2010, 1, p. 174-181
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Subject: | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour |
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